Skills + Expertise

Soft Skills + Leadership

I offer a balanced mindset: managing costs for short-term ROI while leading with an eye on sustainable, long-term growth.

  • Problem Solving
  • Player-Coach Leadership
  • Communication + Collaboration
  • Attention-to-Detail
  • Adaptability
  • KPI Formulation + Reporting
  • Budget Management
  • Agile Methodology
  • Project Management
  • Process Development
  • Vendor + Agency Management
  • Contract Negotiation
  • Coachability

Marketing Strategy

  • Demand Generation
  • Product Marketing
  • Growth Marketing
  • Operational Marketing
  • Lifecycle Marketing
  • Account-Based Marketing
  • Inbound + Content Marketing
  • Revenue Marketing

Product Marketing

  • Product Positioning
  • Product Messaging + Story
  • Ideal Customer Persona (ICP) Development
  • Go-To-Market Strategy
  • Customer Research + Segmentation
  • Pricing Strategy
  • Competitive Intelligence
  • Voice of Customer

Demand Generation

  • Sales Alignment +Enablement
  • Content Strategy + Development
  • Brand Awareness + PR
  • Buyer Intent
  • Pay-Per-Click Advertising
  • Reputation Management
  • Events + Conferences
  • Search Engine Optimization
  • Email Marketing + Automation
  • Pipeline Growth
  • Retargeting
  • Performance Marketing
  • Content Syndication

Marketing Operations

Creative + Technical Skills

  • Google Analytics + Tag Manager
  • Technical SEO
  • Shopify Admin + Development
  • WordPress + WooCommerce Development
  • Adobe Creative Suite
  • PHP/MySQL
  • HTML/CSS/jQuery
  • Microsoft Office
  • Copywriting
  • Creative Direction

Current Certifications

Updated Dec. 2023