Experience

Explore My Previous Wins and My Work History

My experience covers a wide range of sectors. I've garnered wins for a variety of B2C/DTC, B2B, B2B2C, and NPO organizations. Will yours be next?

My Work History

With a marketing career spanning 14+ years and a wide range of industries, I bring a background that allows me to tackle each challenge from a unique lens.

ClicData is an EU-based end-to-end data and business intelligence platform, that helps organizations of all sizes get from data to decision faster.

  • Built a ground-up data-driven and process-oriented SaaS GTM marketing strategy centered around lead and demand generation, contributing to 3x average deal size, record net new pipeline build in a month, and biggest new ACV quarter in company history
  • Defined and honed Ideal Customer Personas and Customer Journeys
  • Helped ideate departmental dashboards, KPIs, and goals
  • Boosted brand awareness and credibility by generating reviews across comparison sites such as G2 and Capterra
  • Helped architect a comprehensive content marketing + SEO plan in coordination with the global marketing team
  • Leveraged buyer intent data to generate target account lists for account-based marketing/sales
  • Planned and executed paid performance and retargeting campaigns across LinkedIn and Google, averaging around $1.27 CPC
  • Worked with the regional sales team to plan and execute outbound email campaigns
  • Collaborated with the global marketing team and partnered closely with the regional sales team
  • Negotiated and managed vendor contracts for the North American region
  • Planned and managed event (tradeshow) marketing for the region
  • Managed an annual marketing budget of approximately $240k
  • Vetted, hired, and managed design and content freelancers

Founded in 2002, QuickGifts is the leading provider of local gift card content online and helps SMBs increase gift sales

  • Drove eCommerce transaction growth of 34.76%, counteracting a dramatic reduction in the merchant partner base due to COVID-19 shutdowns
  • Led and managed brand, product, and growth marketing by developing B2B relationships, establishing KPIs measuring marketing effectiveness, digital ad development, and managing merchant communications
  • Crafted go-to-market strategy for B2B merchant marketing program, piloting to 100+ merchant concepts
  • Established, orchestrated, and optimized multi-channel B2B2C campaigns (email, Facebook/Instagram ads, + Google Ads) to drive gift card sales for 100+ merchant concepts, slashing CPC from $2.22 to $0.72, and raising CTR from 0.3% to 0.9%, and achieving an average boost of ~25% in gift card sales
  • Created and orchestrated a technical SEO strategy that drove 57.48% growth in eCommerce traffic, including a 241.33% boost in organic search traffic
  • Implemented Facebook Marketplace integration, resulting in a 34.57% lift in organic social traffic
  • Overhauled B2B2C email marketing strategy targeting 600k+ subscribers, reaching 42%+ open rates on broadcast marketing emails
  • Cultivated content partnerships during the pandemic to drive traffic and sales for the merchant partner base
  • Engineered and executed marketing plans, provided creative direction and operations oversight, and led teams totaling 15 people, leading to a $546K (84%) increase in revenue
  • Produced demand generation strategy utilizing tactics spanning search engine optimization, content development, email/retention marketing, and digital (search/social) advertising
  • Fashioned brand and reputation management programs including partner marketing, radio advertising, print advertising, and public relations
  • Built and cultivated two teams of 5 employees that designed and/or manufactured 8,000+ internal and client projects
  • Collaborated with 100+ clients to compose multi-touch direct mail marketing campaigns across B2B and B2C industries
  • Conceptualized a content marketing strategy that drove a 125.65% boost in traffic
  • Planned and launched a B2B eCommerce product/program, accounting for an ongoing ~10% boost in company revenue
  • Spearheaded the growth of the creative department, and added new revenue lines including digital design services, expanded direct mail services, and eCommerce fulfillment services
  • Managed an overall budget of $1.2M+ including forging and managing relationships with vendors and subcontractors
  • Identified and deployed complex manufacturing equipment and software systems and formulated standard operating procedures for design, sales, manufacturing, and fulfillment operations
  • Forged stringent quality control standards, checklists, and processes for custom manufactured products
  • Designed, developed multiple WordPress websites for in-house consumer packaged products
  • Managed online ads, including Facebook Ads, Google Ads, and Youtube Ads
  • Managed & implemented SEO strategies across multiple brands and web properties
  • Developed digital marketing plans and strategies
  • Managed teams of up to 20 employees, including scheduling and operational procedures
  • Developed and executed marketing strategies, including local marketing, radio, events, and in-store promotions
  • Launched catering program including pricing development and operating processes
Wins + Outcomes

How I’ve helped employers and clients level up their marketing.

B2B SaaS

Built a ground-up data-driven and process-oriented SaaS GTM marketing strategy centered around lead and demand generation, contributing to 3x average deal size, record net new pipeline build in a month, and biggest new ACV quarter in company history

eCommerce Marketplace

Slashed CPC from $2.22 to $0.72 and raised CTR from 0.3% to 0.9%, generating a boost of ~25% in sales

Subscription eCommerce

Helped set the strategy for an eCommerce marketplace, raising the average order value by 162.22% within 30 days

B2B Fintech

Developed a large-scale testing and optimization program in preparation for a critical product launch.

Retail + eCommerce

Launched a high-end fashion brand’s retail and eCommerce businesses, propelling the average session value to $11.32 in the 1st 15 days

B2B Services & Manufacturing

Increased revenue by 84% in an industry that shrank by 9% over the same period

eCommerce Marketplace

Created and orchestrated a technical SEO strategy that drove 57.48% growth in eCommerce traffic, including a 241.33% boost in organic search traffic

eCommerce

Implemented Facebook Marketplace integration, resulting in a 34.57% lift in organic social traffic

B2B Healthtech SaaS

Supported the C-Suite in launching a SaaS to the medical clinic market