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A few thoughts on marketing, design, personal development, leadership, & tech.

Increase Your Brand’s Perceived Value in 15 Minutes

This hack is the most affordable, fastest way elevate your brand's professionalism and perceived value — and I see tons of small businesses who miss the opportunity.

Required Reading: Building a Story Brand

I was recently turned onto a company named Story Brand by a client. The founder, Donald Miller, wrote this book, and his message really hits home for me. It’s about clarifying your business’ marketing messages using a story structure. The idea is to attract customers by making them the hero of a story. Your business…

Quick Tip: The Hard Refresh

Caching is a technology that's used to speed up websites. It's great for performance, but can drive developers crazy during the tweaking and fine-tuning phase. Here's a short guide of how to keep your developer sane.

The Essential WordPress Hosting Guide

With thousands of hosting options claiming to be the best hosting solution for your WordPress site, it can be hard to make the decision. Here, I'll talk about how I arrived at my roster of preferred providers.

Required Reading: The Corner Office

The Corner Office is a fantastic collection of advice by CEOs and leaders from across the gamut of industries. Adam Bryant does an impeccable job of gathering, organizing, and putting into context these nuggets of information. The book spans three ideas: Succeeding, Managing, and Leading, and the individual chapters each cover topics such as “Team…

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© 2023 Rishi Patel. Fractional CMO and eCommerce entrepreneur based in Austin, Texas. I help B2B tech & DTC eCommerce executives wrangle their marketing and deliver predictable growth outcomes. All Rights Reserved

Disclosure: I may be an affiliate for products that I recommend. If you purchase those items through my links I will earn a commission. You will not pay more when buying a product through my link. In fact, I oftentimes am able to negotiate a lower rate (or bonuses) not available elsewhere.

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